If you are a business owner, it is very important for you to market and sell your product with success. You must ensure that your staff has good selling skills so that the customer listens to you and finally decides to buy the product or the service from you. However, today, the customer is very savvy as there are a large number of companies that are in the same niche as you. You have to be different and also make your selling and marketing skills very unique and special.
Selling guidance and mentorship
If you are a business owner, it is prudent for you to ensure that your sales workforce are trained well in modern selling and marketing techniques. Since you are the business owner, you will not go out into the market to talk to customers- your sales representatives will be doing the job. Sales and marketing business coaches like Steve Sorensen– the founder of one of the best business coaching companies in the USA- Enlighten 360 says that it is important for you to ensure that you have a good sales mentor to guide and direct the team. If you have prior selling experience, he says that you should do it yourself- in case you do not- hire someone that has relevant experience and knowledge.
The importance of interpersonal skills
He says that no one likes a pushy salesman. It is really irritating when you have a salesman who is very pushy and chases you. Customers now disconnect telemarketing calls and if they find a salesperson who is pushy they will never come back to you. They go to the extent of spreading negative word of mouth about your business and this is detrimental in both the short and the long run. Hence, it is important for you to take note and ensure that the mentoring and the training of your team are in the right hands. Once you have a good sales and marketing mentor in your organization, you do not have to worry about performance and figures at all.
Interpersonal skills like speaking and listening have to be developed. At the same time, when it comes to selling the product, Mr. Sorenson says that you must ensure that you allow the customer to speak. The last thing you want is to interrupt the customer and drive him away in case he asks you too many questions. Listening is the key. First find out what the customer is interested in and later pinch your product or service accordingly. The customer obviously will try to see the benefits of the product and this is why it is important for you to understand the need for patience, skill and confidence.
Steve Sorensen also says that when you are selling your product or service, address the concerns of the customer and try to present the product or the service as a solution to their issues. Once you make them aware of this aspect of the product or the service, higher the chances are they will listen to you and take note of what you really have to sell!